Twitter has become the microblogging service of choice for many in the development and marketing industries. Both professional and amateur users have access to Twitter through numerous accounts, making it one of the most popular social media services available today.
With so many people using it, it can be challenging to find the top Twitter accounts. However, a quick search reveals several distinctively influential user-based entities that dominate the microblogging service’s trending list. Check out these five account-based trends that will take your followers by storm in 2022:
Barack Obama
As the first American to win the Nobel Peace Prize in 2012, it’s no surprise that the former President of the United States has been leading the news cycle on Twitter throughout. During his term in office, Obama frequently used the service, and some of his most popular messages during his second term focused on the importance of human rights and political freedom. In his farewell tweet from the White House in June, Obama wrote, “I’ve never felt more connected to any particular group of people – people of different races, people with disabilities, people from different backgrounds. It’s a beautiful thing.”
LeBron James
The king of all social media, LeBron James has been using Twitter since 2006. Currently, he has over 1.4 million followers and follows about 470,000 people. During the NBA Finals in 2017, Twitter was the most-followed account in sports with more than two million followers. On his account, James has been active with daily updates on the team’s success and charitable work. The following year, James also created a non-profit organization, the James D. Neal Foundation, to help improve conditions in Akron, Ohio.
Katy Perry
If there’s one social media personality who can claim to have conquered the internet, it’s Katy Perry. The pop superstar has a loyal and passionate following of over 100 million people, and she’s used her reach to launch several successful ventures, including her clothing line and fragrance range. During her tenure as the most-followed account on Twitter, many are anxious to see what happens when Katy steps down as an account holder in 2022.
Elon Musk
In many ways, the story of the Elon Musk Foundation is the story of Twitter itself. The foundation was created in 2011 as a way to “raise money for future generations of Tesla and SolarCity employees,” according to its website. However, Musk’s Tesla and SolarCity ventures have faced significant financial difficulties throughout much of the latter half of the 21st century, and are both now only indirectly connected to Musk’s foundation. Musk’s foundation is popular on Twitter due to its willingness to break from traditional conventions and focus on social issues. Its most popular account, the Elon Musk Foundation, is an advocacy account that makes the most of its connections to help push Musk’s initiatives and products through social media. The foundation’s focus on helping Tesla employees and their families navigate the current government shutdown has also won it many fans.
Rihanna
Rihanna is one of the most recognizable figures in all of pop culture, and her presence on Twitter has been felt by many. The social media platform has attracted several big names over the years, but Rihanna has been one of its leading lights. From announcements of her pregnancy to her most recent health scare, Rihanna’s followers have been some of the service’s most engaged.
Bottom Line
https://www.youtube.com/watch?v=a4t897q90Tg&ab_channel=AroundTheWorld
As the year comes to an end, it’s useful to look back at the top trends that defined the year that was. While many of these trends are related to entertainment, some are directly relevant to the marketing and business sectors. Whether you’re an informed social media user or just interested in what’s happening, you can find plenty of updates and trends to discuss on Twitter in 2022.